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Available February 1st - April 30th, 2012.

Fact or Fiction: Sunscreen is not needed during winter
Fiction!!!
It’s no secret that regular use of sun protection not only dramatically decreases your risk for skin cancer, but will also keep your skin smoother, healthier and younger-looking over time. Yet one of the biggest misconceptions about sunscreen is that it isn’t necessary aside from the beach or pool.
UVA rays (the kind that penetrate the skin and promote collagen breakdown) remain just as strong throughout the winter months and even on cloudy days, so they can still cause photo-damage and an increased risk of skin cancer. This means that daily use of sunscreen is a must to protect against UVA rays.
Though UVB rays, known as the “burning rays,” tend to be stronger during the hot days of summer, they are capable of causing sunburn any time of year. In fact, the sun’s rays can be up to 80 percent stronger when reflected, and because snow causes a reflection, skiing or sledding or even being around glass buildings in a metropolitan, area can lead to a sunburn without proper protection.
Windburn can also wreak havoc on already-dry winter skin, as exposure to strong, cold winds can strip the skin of its natural oils and protective moisture barrier. Look for products that contain hyaluronic acid, which draws moisture to the skin to help restore the lipid barrier.
Long story short, when it comes to sun protection, treat every day like a sunny day.
